THE 5 GATEWAYS OF PERSONAL BRANDING

Your Appearance, Communication, Leadership, Behaviour and Thoughts need to work together and support each other for you to be accepted as a strong and powerful Leader. Appearance is the 1st gateway, and is the easiest to change and the first trait in your Personal Branding that is visible. If your appearance seems appropriate and authentic to who you are and what you do, people accept you instantly. And if your appearance is adding value to your Leadership, you get worshipped by your followers. The flipside is, if your appearance is not appropriate, rejection is instant and once rejected, the door for acceptance is closed permanently! The good news is, appearance is no mean task, it can be easily changed with minimum effort! Experience has taught us that this instant change motivates you to patiently learn and implement the rest of the gateways of Personal Branding.

APPEARANCE

Authority vs. Approachability: Power creates distance. Leaders bridge the gap!
Effective leadership is a balance between being approachable and being authoritative. Some call it a balancing between displaying joyful interruption and putting up a Do Not Disturb sign! This concept is teachable and trainable and can be implemented instantly.

Managing lifestyle occasions: First impressions matter most!
Wearing the right clothes for every occasions is important as leaders need to look appropriate and authentic. This is critical for ensuring audience acceptance. By wearing the appropriate clothes and accessories, a leader can create the powerful visual impact that is needed.

Constructing the personal style: No one is you and that is your power!
Every individual is as unique as his or her thumb impression. Hence their personal style should represent their uniqueness. Personal style can be put together using the ancient Chinese concepts of Yin and Yang, and can help balance out the imbalance in physical and psychological characters in the person. Personal style helps people present themselves seamlessly.

Color magic: Colors speak louder than words!
All colors are not meant for everyone’s use. This is because personal colors like color of the eyes, hair and skin differ from one to another and learning and wearing colors that can complement personal colors is a teachable science. Donning the right colors increases a person’s confidence immensely because it has a positive ripple effect on the outside.

Fit fabulous: Dress like you are always going someplace special!
Working with the variations of the body (most call it imperfections) and wearing clothes that enhance the visual height helps leaders create authority. We teach simple formulae that our clients can instantly employ to their advantage and seek acceptance.

Art of accessorizing: Accessories are exclamation points of one’s appearance!
Accessories play a very important role in building visual leadership. In fact, sometimes they play a larger role than clothes themselves. Choosing the right accessories according to the face and body shape and to create the right impact is something we specialize in and train people in.

Magic of make-up & grooming: Do not ignore the finishing touch!
We have mastered these concepts as we have been teaching it for decades and are also passionate to implement some of the ideas, as they immediately help boost confidence of the wearer.

Shopping for 100X returns from your profession: Shopping is no more just pleasurable, but also profitable!
How you shop reflects in what goes into your wardrobe. We teach you the method to this madness of buying. Learn to shop for those things that can help you earn 100x of what you buy! Our aim is to help our Clients get more value for money spent wisely!

Wardrobe Management: Your appearance projects how organized you are in your wardrobe, so get your wardrobe organized!
How you keep your clothes & accessories reflects in what you wear on a daily basis. Managing and maintaining the most important ingredients that go into creating and projecting your visual branding is a simple scientific formulae, and it can be mastered.

PERSONAL SKILLS

Voice Mastery: The human voice is the most perfect instrument of all!
Voice is very critical for vocal communication and can make or break leaders. Every leader should master elements of voice like tone, pitch, volume, pause, word-stress and silence as this helps build leadership, strength and power.

Body: The body never lies!
Body language is the most ancient language and the most widely understood or misunderstood. What the clothes, luxuries and success stories manage to hide, the body gives away. Hence it is very important to align your body to your thoughts and actions.

Personal Presentation: The greatest thing in the world is to know how to belong to oneself!
Creating a concept of the positive self in the mind is critical for success. Self-talk needs to be always positive and progressive to enable good branding.

Communication Attitude: The art of communication is the language of leadership!
When all else goes right, bad communication can be a deterrent. People face hindrances in communication because of language skills, boredom, procrastination, ego, insecurity, fear and hundreds of other factors. Building assertion and purpose in communication is important for progress. We teach the art of communication by working on both the major and minutest aspects of Communication.

Public Speaking: People may forget what you said, but will never forget how you made them feel!
Choosing the right topic and being able to speak is not everything in public speaking. On the other hand, it involves everything from self-management, stage management, topic management, time management, audience management, script management and managing the environment in the room. This is what creates magical leaders!

Our Methods
We use methods from theatre like music, body movements, opening up the mind, enhancing the imagination, audience management, thinking on the spot and much more in our sessions. Concepts of Personal Skills are best learnt, when there is a plan for implementation and practice. We make this easy for our participants through a system for daily practice. Progress can be easily measured on various metrics, resulting in highly motivated individuals.

LEADERSHIP IMAGE & RELATIONSHIP ENHANCEMENT

Leadership is not only about leading, but also about creating followers who worship you! This can be done by managing the leadership Image and enhancing your relationship with yourself and others.

Leadership Styles: “To impact people and help them transform, you need to first attract them and they should want to follow you.
Every leader has a certain inherent style of leadership, which depends on their relationship with their own selves. Before we step into correcting the leadership style, we delve into the individual’s relationship with himself or herself. We help them reconstruct leadership styles to suit their business, personal and professional goals.

Psycho-Spiritual Leadership:Only a person who is secure in the mind can offer a promise of a secure future to someone else.
Leadership happens from the psycho spiritual space and not from the physical space. Most leaders operate from the conscious mind and hence are highly logical, analytical and practical in the way they deal with their teams. Leadership is about working with people and helping them grow. Successful leaders are those who are undeterred, ego-less, focused and operate from a very secure mental space. They step out of competition and become kingmakers. We help leaders dig inwards, work on their conditioning, fears, self-concepts, habits, beliefs and help them put together a strong and powerful leadership branding.

Charismatic Leadership: “Charisma is not just saying hello. It?s dropping what you’re doing to say hello.
In the age of social media, people are exposed to opinions/views of several leaders across the world and they choose leaders who are most charismatic. What they look for in their leader is a well packaged brand. Charisma is a premium skill and emerges only when the leader feels very secure about the self, operates out of highest energy levels and focuses on the growth of the followers. A charismatic leader operates out of his or her purpose of life and hence is beyond all comparison and competition; feels safe in the mind; practices being in the state of self-love; celebrates every small accomplishment; is excited and enthusiastic; operates on high energies and thrives to support others’ growth! We aim to bring out the best in them and project their charisma by working on their physical, psychological and spiritual selves. We coach leaders individually and in groups on how to use their charisma to attract a large number of followers.

Relationship Enhancement: “Relationships are like a cog-wheel, one needs to move to move the others.
Strong relationships are critical for teams that dream to grow big. To work for the cause of the team’s growth, one needs to master the dynamics of managing energies –┬átheir own and that of others’. Relationship enhancement belongs to the intangible space, where everything is subjective. Hence it is important for people to train themselves on how to manage their emotional intelligence. We help people increase their emotional intelligence so that they work from a positive, safe and accommodating mind space. Solving relationship issues, creating a positive mental space and operating from the highest energy helps manage others in any situation. As Master Spirit Life Coaches and Energy Healers, we understand the game of relationships very well. We help our clients strengthen their relationships with themselves first and others next. A strong bonding with the self results in successful relationships externally.

CORE

We are spirits in a human body, experiencing life! Our values, beliefs and intentions dictate our behaviour. Who we are in our core leads how we weave our branding. Our thoughts influence our words & actions, and these 3 elements define our branding. Our very existence is not for us, but for contributing to the growth of others! How much we understand this and live our lives by this principle, determines our level of leadership. Creating a great experience about us, for people around us is what helps us flourish as Brands! As Master Spirit Life Coaches, Healers and Spiritual Researchers, we bring in a very deep understanding of ‘life and beyond’┬áconcepts and use them to work with our clients for building a holistic branding proposition.